Column for week of November 10, 2014 We have considered how everyone's goal is to maximize their satisfaction. Also we have observed that individuals won't change the choices they make unless we block their chosen road to satisfaction, or they find what they believe is a better road. Our consideration also included some of the ways individuals can try to influence others in their pursuit of satisfaction. We will now consider trading satisfactions. Last time Fred was trying to influence Erwin to refrain from eating a candy bar. We saw that merely arguing or debating with Erwin could easily fail to influence him to refrain from eating the candy. Does Fred have another string on his bow? Fred might try to make an offer Erwin couldn't resist. Suppose Fred offered Erwin a new car in exchange for the candy bar. What are the chances that Erwin would pass up the satisfaction from a new car for the satisfaction of eating the candy? You might ask, Why would Fred offer a car for a candy bar? Whether he would or not isn't important. As in the old joke, we have established that Erwin has a price. At most we now quibble over how low that price will go. Some reward of alternate satisfaction will be enough to get Erwin to give up the candy bar. As the saying goes, everyone has a price. That price may not be measured in dollars. Yet, there are few satisfactions that individuals will not give up for the right exchange. The robber's victim gives up his money for his life. Most of our exchanges aren't that extreme. Yet, we endlessly give up one satisfaction for another. We trade free time and effort for wages. Those money wages aren't what we want. We want the satisfaction we hope to gain from the things we trade the wages for. The money wages are only coupons we hope to exchange for satisfying things. By offering trades we constantly influence others to give up a lesser satisfaction for a greater one. The merchant gives up the satisfaction offered by a loaf of bread because he expects to gain more satisfaction from the two dollars he receives. At the same time, the buyer expects more satisfaction from the bread. In fact, he expects more satisfaction from the bread than from any other thing he could buy with the two dollars. If something else promised more satisfaction, he would buy it instead of the bread. We also trade satisfactions over time. He who saves the candy bar to eat tomorrow instead of now believes he will gain more satisfaction by doing it. The person who saves to spend later is trying to trade present satisfaction for future satisfaction. The ways we trade lesser satisfactions for greater ones are almost endless. Rewards have so much potential for increasing satisfaction that they should be our first resort when trying to influence the choices of others. Unfortunately many turn first to the force of government. Exchange and rewards create winners. Government's use of force and threats creates victims and losers. The victims are coerced into reduced satisfaction. Someone has to pay for the coercion. The effort spent on coercion produces no value except for the person who gains satisfaction from dominating others. The person coerced to give up a satisfaction to satisfy someone else sacrifices his satisfaction to satisfy the other person. The one coerced is partially enslaved by the one he is coerced to serve. If total slavery is wrong and bad, How can partial slavery be right and good? Next time: What happens when free people trade satisfactions? aldmccallum@gmail.com * * * * * * * * * * * * * * * Copyright 2014 Albert D. McCallum
Considering the issues of our times. (ADM does not select or endorse the sites reached through "Next Blog.")
Thursday, November 20, 2014
Trading for Satisfaction
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